MLB (Media League Baseball) Braodcasting on ESPN3

(http://sonsofsamhorn.net/wiki/images/3/3d/MLB_Logo.jpg MLB Logo)


The Major League Baseball season has just begun and it is bound to have its ups and downs for evey MLB team in the league. The games will be broadcasted throughout the year on various nights, to show the very best in the game compete for a title. Games will be held on TV stations such as ABC, ESPN, and TBS. Usually only the "best" games are displayed on a national level because the people who decide what games are shown where, need to pick the most exciting games. Some games will be shown on the new "ESPN3" which allows the viewer to watch a game going on anywhere in the world. For example, ESPN3 can show a soccer game between Argentina and Cameroon to viewers living in the US, for free, without having to search for the game and not normally being able to see it. The MLB season will have games that are shown on ESPN3 so that fans all around the country can see their favorite teams. This is an example of the utilization of the neocortex brain because viewers all around the country can now see their teams play through the internet, instead of just broadcasting on TV. Normally, viewers would only see a specific number of games, but using the internet viewers can see every game. The website is: http://espn.go.com/espn3/index.

The video below shows a preview of how to use ESPN3 to be able to watch your favorite teams play, all the time..





(http://www.sportsbook-bonus.net/wp-content/uploads/2008/04/red-sox-sportsbook-bonus.jpg This is a picture of the Boston Red Sox, an MLB team)

The complete FAQ list about ESPN3 can be found here: http://espn.go.com/espn3/faq#1. With the upcoming baseball season, ESPN3 will begin to get a lot of action with users all across the world. This is an example of an "aesthetic" media trend because ESPN is converging to the internet, not only the TV. Viewers an now watch free on the internet, with little commercial interruption, to see their favorite teams play.

ESPN3 uses "production techniques" to be able to set up the games on the internet. The need to have people taping these games, with different angles and sometimes lighting, all around the world! That means that ESPN has many resources in finding where games are, and how they want to broadcast them to the public. That means that the last media tool set must be used to utilize "timing". Timing is easily the most important tool set to use because the games need to be taped at the exact time, and need to be shown for multiple locations. That means that ESPN needs to have people EVERYWHERE for people to see every game on earth. Timing is a big part of being prepared to broadcast these games internationally to the viewing public.



(http://blogs.adobe.com/bobddv/files/bobddv/espn3.jpg ESPN3)

Thanks For Reading!

My Speech about The King's Speech (Movie)

Last week, I saw The King's Speech with my dad at the movie theaters. It was an awesome movie for a lot of reasons, but the main reason is probably because it inspires hope for people. In this movie for example, a King with little confidence in his voice is able to change that with the help of a special voice teacher. Played by Geoffrey Rush, the voice teacher not only helps the King be able to talk, but also helps him realize what's important to consider in life. Colin Firth plays the main character, the King of Britain, and does a great job on the acting performance. Below is the trailer for the movie:



The website for the movie is actually pretty cool too. It gives all the information about the movie, and the cast history. It also gives a bunch of different interviews with the main cast, and also some important things to look for while watching the movie. It also shows how well the picture has done at the Oscars and other big award shows. This movie won picture of the year at the Oscars. What an honor for these guys!The website is: The King's Speech - Official Site.

For more reviews on the movie, you can visit: The King's Speech Movie Reviews, Pictures - Rotten Tomatoes. "RottenTomatoes" is a very famous movie review website that pulls together a bunch of different movie critics to give reviews. The great thing about the website is that the critics don't hold back on box office movies. Like the movie "Grown Ups" for example, critics all around the country hated this movie for the most part. And on the website, it got under 20% out of 100%. It's cool because the critics really give their honest opinion, regardless of how popular a movie may be in the box office. As for the King's Speech's rating, Rotten Tomatoes gave it a 95% while the audience gave it a 94%. This is considered one of our analytical tools for our 21st Century Media Education, that tool being "scientific evidence". This movie got a 95% by movie critics which is a very high rating. This evidence shows that the movie was deserving of the best picture award at the Oscars.




(http://www.altfg.com/Stars/photo-actors-c/colin-firth-the-kings-speech-king-george-vi.jpg Above: Colin Firth)


The main character as I mentioned earlier, is the King of the UK played by Colin Firth. I thought he did a splendid job acting in this movie. Colin had to use his "Limbic" brain to be able to use feeling and emotions for his character. The character had very low self-confidence, and needed to change his attitude from the beginning to end of the movie. This must have been very hard to do, and he must have really had to have a connection to this character. He had to very emotional. For example, he had to say what messed-up his speech in the first place. The reason was that his bad grandma didn't feed him for weeks at a time as a kid because she didn't like him. This is very abusive, and requires a lot of emotion by Firth.

I believe that a "Personal Shift" was used in this movie. The King had to stop speaking to the masses at a distance and had to really team up with his people. His people needed a good King, and needed hope from him. The only way to do this was for the King to get on the people's side and become a teammate of theirs. This was done by making the relationship personal between the King and his people, which is a shift from talking at his people instead. And of course, "Discursive Shift" could be used because of the radio broadcasts the King gave to his people. The King gave these broadcasts on Christmas and whenever a war was at hand with Germany and other countries. He needed to talk to his people to give them hope, and to give them confidence. He basically saved his country from not trying in the war, to influencing troops to fight for their great nation. None of that would have been possible without this discursive shift to radio communication.

"Production Techniques" and "Value Messages" are 2 of the 'Seven Basic Principles of Media Education'. Production techniques is an obvious one for any movie because all movies require production techniques to make the movie. Value Messages is a little different because not all movies have good messages, but this one does. This movie has one of the best messages in a movie I have ever seen, that your voice can make a difference with a little confidence. It was very important for the King's voice to be heard. It was life or death for his people, and he ended up making the right choice by sticking with his voice coach. The video below shows the production techniques involved with the making of the movie. It's cool because you get to hear what the director thinks about a particular scene in the movie and his input on it:




The King's Speech earned 129 million dollars for The Weinstein Company movie corporation. The Weinstein Company is an independently owned movie production company. According to the book, Independent movies make 4.9% of the market share of U.S. film studios and distributors as of 2007. (Campbell, Pg. 240) The company is not part of the "Big Six", in which the book writes, "The current Hollywood commercial film business is ruled primarily by six companies...Except for Disney, all these companies are owned by large patent conglomerates...Dreamworks SKG...control more than half the movie market in Europe and Asia". (Campbell, Pg. 240-241) This proves, with scientific evidence, that indpendent studios can be just as successful as the Big Six after the King's Speech won best picture of the year at the Oscars.

(http://www.shoppingblog.com/2011pics/kings_speech_oscars.jpg

Thanks for reading!

Take Flight Going to the Rim Using Your Reptilian Brain

http://blog.mitchellandness.com/?tag=/ncaa (This was the Sports Illustrated issue for the 2009 March Madness tournament.)

Sports Illustrated uses all three parts of the brain in its magazine. The "reptilian" brain is used by all of the athletes that make up the sports shown in the magazine. These great athletes show their talents in the sports they play, by fighting and playing until the very end of games. They are well-trained persons who have an instinctual knack for giving their all in the sports they play. Whoever their competition, athletes in general will fight until the clock stops. The 2nd part of the brain, the "Limbic" brain is used by the magazine journalists who write the magazine. For example, if the story they are talking about is an emotional one then the writers have to make the story emotional for the reader. Also, playing sports can get pretty emotional because of how much winning means to the athletes. A lot of emotions are shown if a player wins, but even more emotions are shown if and when that players loses... The "Neocortex" brain is used by athletes who are thinking about how to win during a game. An example of this would be a point guard in basketball diagnoses a defensive scheme in order to score the ball. The point guard might see an opening for a drive to the basket because of the zone scheme that promotes an isolation like this to happen. If the point guard executes the drive, he will score the basket and add two points to his/her team's overall score. This is just one example of rational thinking during the play of a sport. Using all of these parts of the brain allows for a sport to be fun, emotional, and complex to understand. Good players not only try their hearts out on every play, but also have a deep understanding of the way their sport is supposed to be played in order to win. Sports Illustrated is such a successful magazine because of the all the fun and competition in all sports exhibited by players that truly care about what they do for a living. The website is shown here: http://sportsillustrated.cnn.com/?eref=sihp

Dribble-Drive

(Above) This displays an example of smart point guard play, by #1 Derrick Rose (former point guard at The University of Memphis).

An "Epistemological Shift" is shown in Sports Illustrated by the great amount of pictures in the magazine. Instead of just words, the pictures in a magazine make the read much easier and fun for the reader. From photos from the profiles of junior athletes to photos of insane dunks, showing pictures in this magazine is key to its success. The whole truth is shown using these images, because what's happening is 100% true. A dunk is a dunk, and a touchdown is a touchdown. Period. Advertisements are also a big part of this epistemological shift. There are a lot of advertisements in the magazine that makes money for companies looking to endorse their product. Sports Illustrated helps them do that. Having images in magazines like this one is important because of the statements that words can simply not describe alone. The picture below is historic in many ways, and it's a lot easier to snap a photo of the moment instead of possibly ruining it with words. The photo below shows that sports can be more than just sports, and that hard work in life can be rewarded with fame. That is why this magazine is unique: it involves events that can really make a difference in the world.

http://cdn-www.cracked.com/articleimages/dan/sportscon/ali2.jpg (Muhammad Ali dropping Sunny Liston in one of the most famous sports photos ever taken.)

In the third power tool set, "Production Techniques" are used often in Sports Illustrated. The camera angles on all the pictures are of course professionally done. The editing put into the magazine makes sure everything looks perfect before sending it out to the general public. The font attracts the reader with every article in the magazine. Good production techniques are important because it makes reading the magazine easier to comprehend, and more fun to read in general.

http://blog.seattlepi.com/baseball/files/library/MLB.jpg (This is Chone Figgins, an MLB player on the Seattle Mariners. Notice the font used for the title of the article, "Feel the Glove".)

Sports Illustrated uses humor, repetition, and scientific evidence in all of its issues. Humor is a given whenever reading the magazine because reading about sports is meant to be fun and light-hearted (for the most part). For example, most of the titles in the magazine are humorous depending on the issue at hand. Secondly, repetition is sued because talking about sports is repetitive. The whole magazine is about sports, so I guess that is considered repetitive just talking about various sports. Lastly, scientific evidence is used all throughout the magazine to provide analysis of players. An example of this would be the statistics of a player after a season ends, like the BA (Batting Average) of an MLB hitter after the seasons over. Then using a specific stat, the writer (and then reader) can analyze if that player did great, O.K., or poorly during the last season. The statistics can be represented using graphs, diagrams, etc. to best help the reader understand the statistic. This makes Sports Illustrated extremely informative because of the detail of every stat represented in a particular sport. There are millions of statistics involved with sports, so it's up to the reader to choose which one they think is most important to understand. Doing research on the statistics of a player can be the difference between a contract worth 474K and 20 Million dollars a year for that player. Simply, it's cool because we (the readers) get to be a part of the decisions involved with sports/players.

http://0.tqn.com/d/politicalhumor/1/7/C/5/3/colbert-sports-illustrated.jpg (A picture of Stephen Colbert posing for the magazine, it's funny. Period.)

THANKS FOR READING!

Testing My Test-Driving Skillz #1

(autocarblitz.com)













(tophondanews.blogspot.com)


Today I get to test-drive the new 2011 Honda "Fit-Sport" for my Advertising class. I'm going with one other person, and we're going to try out our cars together. I admit that I'm a tad bit nervous to go. I have never test-driven a car before, nor have ever been to a car dealership without my parents. I have a funny feeling that I'm going to feel a lot older when I'm there, picking out cars and what-not...should be an adventure!



Some Cool Reviews for the Honda Fit!
http://www.thecarconnection.com/review/1051996_2011-honda-fit
http://www.edmunds.com/honda/fit/
http://iguida.com/2011-honda-fit
http://usnews.rankingsandreviews.com/cars-trucks/Honda_Fit/



TEST-DRIVE (last year's model)-





BRAND NEW (this year's model)!





THE HYBRID VERSION (soothing music):



I Can't wait!!!


After driving the Honda Fit, I was very impressed with the car. Even though it is a small car, it had a space to hold things. It could even hold a surfboard! It had a sleep design along with great handling. The sleek exterior made the car look quick and agile (it was). The interior had leather and was very fancy. I was impressed by the handling of the car as the steering wheel felt very sensitive to the touch. Overall, this car was awesome and fun to drive.

My Life Journey (So far)

Pat Mooney:

Where are you from? I'm from Plymouth, MA. I haven't lived there my whole life, as I've moved around New England throughout my childhood.

Describe a fun media experience you had over break... A fun media experience I had was watching "Curb Your Enthusiasm" with my sister one night.

What's one thing you like and dislike about 21st century media culture? I think it's great nowadays how people can stay in touch so easily, using Facebook, email, etc. I dislike how people rely too much on their mobile media devices instead of face-to-face interactions.

What vision do you have for your future? I want to see myself happy with whatever job I get in the future. You'll never work a day in your life if you enjoy your job.

I'm a big Boston sports fan, so here's the website for the New England Patriots: http://www.nfl.com/teams/newenglandpatriots/statistics?team=NE

Plymouth Rock

(http://www.highlands.k12.fl.us/~aph/Thanksgiving/Heather%20Day%20Thanksgiving/Thanksgiving3.htm)